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CERT-SMMPO - Social Media Marketing (Certificate)

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Ensign College Certificate

Campus(es)

Ensign College

Program Name

Social Media Marketing Certificate

Program Description

Come learn through real-life experiences the strategies and tactics it takes to launch a campaign and a career. Many social media experts have some know-how, but don't understand the strategy and analytics required for a successful campaign.

Potential Employment

Companies are eager to hire people with both the strategies and skills necessary to manage their social media. Some students are currently working on campaigns for larger companies while others are managing the entire social media marketing efforts for small to mid-sized businesses. If students plan to design their career in Social Media Marketing, there are really four main career paths students could focus on:

  • Content Creation

  • Customer Service

  • Advertising/Customer Advocacy

  • Analytics

1. Strategically develop social media marketing campaigns based on a company’s vision, goals, target market, research, analytics, budget, and scope

2. Prove the ROI of social media campaigns and marketing initiatives

3. Apply marketing principles, strategies and tactics in real life situations

4. Identify the various learning resources that will help knowledge remain current with changing technologies, best practices, and trends