CERT-SMMPO - Social Media Marketing (Certificate)
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Degree Description
The social media marketing certificate prepares students for a career in social media. Through the certificate, students improve their knowledge and skills in social media marketing and will be prepared for their first job or internship in the field of social media.
Specializing in social media marketing will help students learn to produce quality content and campaigns, coordinate with clients, build brands, and drive site traffic and engagement. Students will also practice using tracking tools and evaluating analytics to make data-driven decisions for a variety of social media platforms.
Potential Employment
Companies are eager to hire people with both the strategies and skills necessary to manage their social media. Some students are currently working on campaigns for larger companies while others are managing the entire social media marketing efforts for small to mid-sized businesses. If students plan to design their career in Social Media Marketing, there are really four main career paths students could focus on:
Content Creation
Customer Service
Advertising/Customer Advocacy
Analytics