MKT351
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Social Media Marketing
Course Description
Social media marketing prepares students to become proficient with various platforms while staying up-to-date on the latest best practices and exploring the power of social media marketing. This course provides students with practical, real-world experiences and proven social media marketing techniques and strategies.
1. Understand top social media strategies and be able to create a relevant social media strategy for a business.
2. Understand the basics of viral social marketing.
3. Have a working knowledge of the main social media networks/channels.
4. Be able to create valuable content in the form of blogs, pictures, videos, etc.
5. Analyze and translate quantitative and qualitative data into actionable social media engagement plans for continuous improvement using analytics and other tools.
6. Develop a system for monitoring social media to determine trends.
7. Develop and follow an Internet spiritual safety plan.
Programs
MKT351
is a
completion requirement
for: