Course Description
This course equips students with strategic marketing skills essential for today's digital and traditional business environments. Through hands-on projects, students master market analysis techniques, develop targeted customer personas, and craft data-driven marketing strategies.
Value
3
Campus
1. Apply core marketing principles to develop targeted strategies.
2. Design marketing campaigns using funnel optimization techniques.
3. Analyze target markets and consumer needs using data.
4. Create a comprehensive marketing plan.