MKT120

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Sales and Customer Relations

Course Description

This beginning course is designed to introduce the student to the benefits of persuasive selling and building relationships. Skills learned and practiced will benefit the student for a lifetime. Self-confidence will increase as a result of the opportunity to practice the skills of persuasive presentations. Provides an opportunity for the student to explore the possibility of a career in sales, but will benefit the student in any career chosen.

Value

3

Grading Type

Letter Grade

1. Integrate "Act As If" principles to develop proper selling attitude awareness.

2. Identify career opportunities in the selling field.

3. Apply selling skills (Dress for Success, Art of Conversation, Effective Listening) to develop presentation and selling ability.

4. Recognize the steps in the Buying Cycle and Selling Cycle and develop the skills to present in each area of the cycle.

Programs

MKT120 is a completion requirement for: