MKT120
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Marketing Foundations
Course Description
This course equips students with strategic marketing skills essential for today's digital and traditional business environments. Through hands-on projects, students master market analysis techniques, develop targeted customer personas, and craft data-driven marketing strategies.
1. Apply core marketing principles to develop targeted strategies.
2. Design marketing campaigns using funnel optimization techniques.
3. Analyze target markets and consumer needs using data.
4. Create a comprehensive marketing plan.