DM150
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Digital Marketing Analytics
Course Description
Good data analysis can make or break a company. Data should drive innovation, pricing, resources, and even culture. This class teaches how to capture the right data and then know what to do with it. Students will learn how to use both free and paid tools to capture and analyze data from various online platforms. The value of data and analytics is that students are much better positioned to make the right decisions. Considering that people who make decisions for the company are typically those that run the company, this class will give students a life-long standout skill.
1.Adopt an attitude of data appreciation.
2.Use various free and paid digital marketing tools.
3.Discover how data can actually take you in the wrong direction.
4.Apply the entire process of data analysis, from planning, gathering data, cleaning data, analyzing data, reporting your insights, and developing recommendations.
5.Build case studies, proposals and presentations based on data.
6. Comprehend and synthesize data trends and the global effects of big-data.
Courses
DM150
is a
prerequisite
for:
Programs
DM150
is a
completion requirement
for: