DM120
Download as PDF
Digital Marketing Strategy
Course Description
Digital channels, along with the way we use them, will continue to change. However, there are foundational marketing strategy principles that will consistently guide professionals in the ever-evolving world of digital marketing. In this course students will learn to establish a Vision, set guiding and measurable digital marketing goals, identify and define Target Audiences, apply digital marketing tactics, and measure, analyze and assess results. Comprehension and application of these principles will enable students to build an effective digital marketing strategy for brands and businesses that achieves business objectives.
1.Demonstrate a working knowledge and comprehension of foundational strategic marketing principles.
2.Create social media marketing campaigns based upon strategic planning.
3.Execute social media marketing tactics guided by a strategic framework.
4.Apply social media metrics in relation to assessing the effectiveness of a strategy.
5.Build social media marketing strategy plans for brands and businesses that achieve business objectivesincluding research, goals, calendars, and budgets.
6.Engage in real-world social media marketing experience.
Courses
DM120
is a
prerequisite
for:
Programs
DM120
is a
completion requirement
for: