DM105
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Introduction to Digital Marketing
Course Description
Discover the evolution and purpose of digital media and why it is a disruptive wave of innovation. Understand the history, purpose, best practices, current trends, and pros and cons of current platforms. Learn how the principles of digital marketing can be used to enhance the customer journey. Gain a high-level understanding of key digital marketing principles, strategies, and platforms. Learn how companies utilize digital media for marketing, analytics, customer service and more.
1.Evaluate marketing recommendations based upon introductory principles of marketing.
2.Analyze basic performance of popular digital media channels.
3.Differentiate digital marketing platforms.
4.Identify the various points of the customer journey and how they apply to strategic marketing campaigns.
5.Recommend digital channels to potential clients based upon client goals.
6.Identify best practices of usability testing and user-friendly websites.
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DM105
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