SMM130
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Social Media Marketing Content
Course Description
Content is king! This class helps students to become a king (or queen) of content. Understanding how to create and produce great content for all of the various marketing channels will become one of the students greatest skills. Learn how to identify and create great content through copy, pictures, videos, infographics, etc. Know the balance between content about yourself/your company vs. content about the customer's true needs and interests. Begin to learn the power of content driven customer advocacy and how to drive measurable results.
1.Create and deliver digital content designed for targeted audiences.
2.Apply content marketing strategies and tactics recommended by digital media industry leaders in real-life situations.
3.Leverage digital platforms for the distribution of content through copy, photos, video, and audio.
4.Demonstrate competency using a diverse set of digital content development tools.
5.Distinguish between effective and ineffective digital content.
Courses
SMM130
is a
prerequisite
for:
Programs
SMM130
is a
completion requirement
for: